WebGL / 3D Product Experiences — 2024

Interactive Anatomy Explorer

A browser-based explorer letting clinicians section anatomy, place the device, and compare sizing without installing anything.

The challenge

Reps were carrying a physical model that broke, went missing, and could not show sub-surface placement.

Approach

  • Reused the launch film asset set for the real-time build
  • Optimized for tablet hardware in hospital wifi conditions
  • Added lightweight analytics to see which comparisons buyers actually ran

Outcome

  • Runs in-browser on rep tablets with no install
  • Interaction data now informs which sizes get featured first

Have a procedure, a device, or a mechanism that needs to land?

Send us the technique guide, the CAD, or the deck. We will come back with a scope, a schedule, and what the film has to do to be worth building.

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